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    Business Analyst Interview Questions | Adaptive US

    Written by:             Published on: Jun 2, 2022 8:45:40 AM

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    Adaptive US Sample Business Analyst Interview Questions with Answers


    Q1. Tell me about yourself


    A lot of jobs require someone who can think on their feet or present ideas with crispness and clarity. This question provides employers with an early preview of your core skills, your personality, and your ability to respond to an unstructured question.

    Sample answer 1

    By Jenny Foss, Career Strategist at linkedin-Corp

    From a very early age I've been a problem solver. I was that kid who would take apart anything so I could see how it worked—and then try to put it back together.

    As you can imagine, it drove my parents nuts. But even though I tortured my family at times, the tinkering trait has served me well in my career.

    After graduating from Purdue, I was recruited into a field technician job and got paid to take apart broken packaging equipment. It was like living the dream.

    That job also made me realize I'm really good with difficult customers, and that's what helped me land my current account manager role.

    While I love my job and have been successful in it, it has moved me away from the manufacturing floor. Now, the reason I'm so interested in this position is that it seems to provide a really great blend of one-on-one work with clients and hands-on problem solving.

    Why this answer worked well:

    • He gave a vivid image of his childhood home and told a memorable story about it.
    • He picked two prominent required skills from the job description, problem solving and customer service, and built this interesting narrative around it.
    • He showed how his career successfully evolved before he was even asked about that.


    Sample answer 2

    By Marketing & Brand Manager Professional

    In my current role as the marketing analyst responsible for a shampoo product line, my core responsibility is to assist the marketing manager to prepare the analytics for monthly sales, as well as a sales prediction model. I also manage the campaign budget, prepare wrap-up reports, and connect with our marketing agencies. All of this requires analytical thinking, attention to detail, and clear communication skills.

    My current role has provided me solid execution experience in all the marketing aspects, including campaign planning, campaign management and analysis.

    I am looking for a marketing manager role, where I can make a bigger impact as an individual contributor, as well as delve into strategic planning, and potentially grow into a people manager in a few years.

    Why this answer worked well:

    • Passion for the subject matter and clear direction for the future were apparent.
    • The answer focused on key skills and experiences relevant to the role (rather than a rambling biography).

    Sample answer 3

    By Product Manager Professional

    I would describe myself as highly curious and focused on learning in all parts of life, personal and professional.

    In my professional life, I look for the hardest problems to solve and where I can learn and develop the most. I’ve taken on many different types of projects, including ads, virtual reality, commerce, and messaging. No matter what I’m working on, I’m very invested. I identify anyone I can learn from, as well as problems that I care about and try to optimize every step of the process.

    In my personal life, I spend a lot of time reading and usually have a focused area of interest for a longer period of time. For instance, last year, I read and researched public transportation systems and the future of transportation with emerging companies and autonomous vehicles. I found it fascinating, and it actually sparked a desire to change industries — which eventually led me to my last role and even helped prepare me for the switch.

    Outside of reading and researching, I also love to travel, cook with friends, and spend a lot of time running and being physically active outdoors.

    Why this answer worked well:

    • Background and type of experience were clearly explained.
    • Candidate showcased a self-starter mentality.
    • Hobbies were framed to highlight benefits to professional life.

    Sample answer 4

    By Mechanical Engineer Professional

    I’ve been shipping consumer devices for the past two decades. Over the years, I’ve built an expertise in firmware and bootloader designs.

    I’ve been lucky to have a few great mentors over the course of my career, and find a great deal of personal and professional satisfaction being able to do the same. I currently oversee a team of engineers and have helped grow several team members into managerial roles as well.

    Additionally, I like to stay active within the industry community, and recently spoke at Developer Week conference.

    I’ve been happy at my current role, have managed many successful product launches, and really enjoy management. I’d like to use my expertise to deliver more impact on a growing company — to help grow and shape team and culture —and make a significant impact in the market.

    Why this answer worked well:

    • The answer was a well-rounded snapshot of professional interests and strengths.
    • It was clear that they’re active in the industry, and likely have a strong network.
    • An interest in mentorship shows a willingness to invest time in the company, and energy into team members.

    Answer Framework

    This is something you'll be asked a lot at the beginning of an interview. Here are three tips that'll help you nail the opener.

    Be succinct, honest and engaging.

    I call this the “SHE” formula. Resist the urge to give a detailed account of the last two decades of your career. The interviewer is looking for an answer that shows them you're qualified and can respond to an unstructured question.

    Use the job description to prepare.

    Reread what they want and highlight the most required skills that you have. Are they looking for someone who can solve problems or deal with tough customers? Pick a few and brainstorm how you can describe yourself while showcasing your strengths for what they’re seeking.

    Tie your story to their needs.

    People love a good tale, so weave in some personality. For example, maybe you fell in love with the hospitality industry because your grandparents ran a bed and breakfast. Connect your story back to the job, keep it short, and be truthful. 

    • Employers are looking for self-awareness and personal accountability.
    • It’s good to be honest about what you’re not great at.
    • Share what you are doing to actively improve on this weakness.

    Q2 What is your greatest strength?


    Employers want to see if you can strike the right balance between confidence and humility. Hiring managers also want to get a sense for how self-aware and honest you are and align your strengths to the role at hand.

    Sample answer 1

    By Gene F., Hiring Manager

    What I bring to the team is a strong record in relationship building.

    I'm happiest when I'm engaging and strategizing about how we can help one another. I find that in sales, some people can be overly transactional. I think my superpower is in establishing more meaningful connections.

    I've gotten strong feedback in the past. One client said I was the best business development person he'd ever met.

    These types of connections have turned into big sales wins. For example, last year, I doubled my client base and outperformed my peers by 40%. And it's probably relevant to share that I started in that role without any contacts in the field.

    Today, there isn't a Fortune 100 company that doesn't know about the product I sold last.

    Why this answer worked well:

    • She was specific and shared real numbers.
    • She stayed relevant. The experience and the story all came together and she supported it all with numbers.

    Sample answer 2

    By Marketing & Brand Manager Professional

    My greatest strength is strategic thinking. I am often able to quickly spot patterns and issues and create alternatives before my teammates even realize there is an issue.

    The way this shows up in my work experience is through risk mitigation. As an example, I was starting a new project with a new team in an industry I had never worked in before. The team seemed to think that the project was very straight-forward and that they didn’t even really need a project manager to help them.

    We kicked off the project by creating a charter, social contract, and reviewing the risks. We got halfway through the project and realized the requirements were ambiguous and we weren’t delivering what the client really wanted. I had picked up on some subtle cues that this was the case and had already taken the initiative to meet with the client to clarify the requirements.

    I presented my findings to the team and showed three alternatives to our existing plan to accommodate the updated requirements. From my team’s point of view, I was able to bring solutions to the problem conversation and we didn’t lose any time with the project timeline. It was a win win!

    Why this answer worked well:

    • The candidate demonstrated the ability to detect issues and opportunities early.
    • The example showed a willingness to take initiative to improve clarity and process.

    Sample answer 3

    By Business Portfolio Manager Professional

    Over the last several years, I’ve realized my strength as an analytical thinker who is extremely thorough and organized.

    In my current role, I run multiple 360 marketing campaigns and ads across social touchpoints — all at the same time. So it’s really important to consolidate all the campaign results together and across different channels to see which platform actually generates the highest ROI.

    I’ve been able to boost the success of past projects by looking at results per week and month to build cumulative results and identify where incremental results lie. This type of modeling requires analytical accuity to read the numbers quickly and make strong, informed marketing investments.

    One big project I have been working on for a year is about understanding the marketing budget efficiency. Running ads simultaneously on social media has made it hard to attribute the growth to these channels. I work closely with the sales reps from these companies, and also third-party vendors to understand how these platforms attribute the conversions.

    With all the data points consolidated, I was able to calculate the real ROI of these platforms, and thus saved the company 25% cost in marketing spend.

    Why this answer worked well:

    • The candidate provided very clear examples to illustrate why analytical thinking and organizational skill are strengths.
    • The answer included enough details (such as metrics evaluation and optimization) to demonstrate expertise.
    • The candidate showed how their strengths had directly benefited their employer

    Sample answer 4

    By Data Engineering Analyst Professional

    My greatest strength is that I am equally at ease when talking to executives, business users, and engineers.

    I come from an engineering background, but I have a very strong understanding of the business. This well-rounded view allows me to connect with colleagues from disparate departments and points of view quickly and authentically.

    I also have the ability to see the big, strategic picture, while not losing sight of the nuts and bolts. I can create and execute a strategy at a high level while also understanding the execution difficulties at an engineering level.

    Over the course of my career, I have found that many leaders generally do one or the other, and my ability to do both has proven to be advantageous to my projects and teams.

    By understanding the challenges from multiple angles, I’m able to connect dots and create solutions. This is evidenced by my track record of building and managing high performance teams.

    Why this answer worked well:

    • The candidate demonstrated the ability to understand the big pictures beyond his immediate area of expertise.
    • The answer highlighted the candidate’s ability to contribute both at higher strategy level and at executive level.

    Answer Framework

    When responding to this question, you want to sound humble and not like you’re arrogant or bragging. Here are some tips to help you give them a great answer.

    Describe a relevant experience.

    If you're applying for a sales job, tell a story about a time where you helped a customer solve a problem with your solution.

    Give specific details.

    Tell them about a time you closed a deal that helped you hit a percentage of your annual number. When you share those facts with them, it helps them visualise how effective you have been.

    Show them you’re a well-rounded person.

    For example, share a story of when you used a “soft” skill, like effective communication with a coworker, and then one about you using a technical skill, which could be anything asked for in the job description.

    • Employers are looking for self-awareness and personal accountability.
    • It’s good to be honest about what you’re not great at.
    • Share what you are doing to actively improve on this weakness.


    Q3 What is your greatest weakness?


    The interviewer is assessing whether your weaknesses will get in the way of doing the job. Employers are looking for humility and whether you’re committed to learning and growing. This is a place you can showcase what you’re doing to improve.

    Sample answer 1

    By Gene F., Hiring Manager

    I get excited when people on my team brainstorm about big new ideas. I sometimes get so caught up in the moment that I volunteer to do too much. I know this can be a distraction in ways that put me at risk of not getting work done properly or missing deadlines.

    I've been reflecting on why this happens. As I've become more conscious of this pattern, I'm working on ways to contain the negative aspects of my eagerness.

    One way that I do this is to still go to brainstorming meetings but to be more careful about offering to do the next steps—or limit it to one project that my boss supports.

    Fortunately, though, the job we're discussing seems well-suited for people like me, people that bring a lot of enthusiasm to the job and are ready to keep getting better and better at the follow-through.

    Why this answer worked well:

    • He shared a story about how a weakness would negatively impact his work and stress him out.
    • He turned his self-awareness into a plan to help him manage that weakness so he would be successful in the future.
    • He shared specific details, which made the story feel relatable.

    Sample answer 2

    By Marketing & Brand Manager Professional

    In my current role as a product manager, I’m responsible for specific feature building. So, I work with a lot of cross-functional teams like engineers and designers.

    I think one thing that I can always improve on is patience, taking time to really see and understand other people’s perspectives — especially considering we are always rushing to meet tight deadlines. I always want things to move quickly and precisely, which I’ve realized can make my partners a bit anxious.

    To help with this, I’m working to help build trust. I’ve been scheduling more frequent check-ins with the teams to make sure that everyone is comfortable with the project timeline. And I’ve made myself more open so that they can share any missed opportunities that they see as we go. This gives us a chance to get out ahead of things and make sure we’re all totally aligned even as we work fast.

    Why this answer worked well:

    • The answer was honest and demonstrated an understanding of how this weakness can affect team members.
    • A clear improvement strategy was outlined.

    Sample answer 3

    By Mechanical Engineer Professional

    I have a strong desire to succeed, which generally serves me well. But I’ve realized that it can also be a blind spot if I’m not being honest with myself about what’s possible.

    A few years ago, I was working on a remote control, and the schedule was very tight. We were trying to go from concept to mass production in six months, and there was a high amount of pressure.

    I made the decision to continue with the factory build, even though my team was concerned that one of the parts we were using would fail. Because we had already spent $200,000 on the factory process, I pushed ahead. I was afraid to tell the program managers that we wouldn’t be able to hit our targets. Eventually, I was forced to — but I had already lost the company money.

    What I learned from this is the importance of being honest right up front and being realistic, even if it’s not the outcome I want. I’ve learned that failures can be turned around more easily when addressed quickly.

    Now I communicate status with program managers on a weekly basis. I always make them aware of the risks and what the impact might be. In the past four years, we haven't missed a single delivery.

    Why this answer worked well:

    • The answer provided an honest self-review with a clear example that took the interviewer through the decision-making process.
    • The candidate took accountability and specific steps to prevent another issue.

    Sample answer 4

    By Marketing & Brand Manager Professional

    I have worked on my inclination to hold back on giving tough feedback.

    A few roles ago, I’d just been promoted to management and joined a project that my boss was leading. The work was about 30% baked when I joined, and I knew right away that it wasn’t strong. I spoke up, but not strongly enough. The agency was pushing their work hard, and I decided not to rock the boat.

    Unfortunately, as the project progressed, I noticed more and more issues. And as I feared, the campaign bombed.

    Even though I hadn’t kicked off the project, I was a part of the team, and I owned a big piece of the failure for not sticking to my guns. I learned on that day that even if people don’t agree with you — even if the boss doesn’t agree with you — you owe it to the team and company to vocalize concerns. I’ve taken that lesson a step further by creating the kind of space on my teams for people to dissent, to push back, and to disagree. I firmly believe that successful teams are built on a foundation of respectful, honest communication.

    Why this answer worked well:

    • The candidate showed a willingness to accept responsibility for failure.
    • A clear pivot showed how this weakness was turned into an improvement for teams.

    Answer Framework

    This can feel like a tricky question, but it’s a good opportunity to shine. Here are some tips on how to answer:

    Be humble.

    You want to communicate an authentic story that shows you're self-aware. It's okay that you don't come off as perfect, that's authentic, which is important for someone who will have to trust you in the role that they're hiring for.

    Choose a trait that is not too relevant to the job.

    For example, if you're applying for a project manager role, choose a weakness that is more related to creativity, which is something that doesn't disqualify you from the description of the things that would make someone successful in that role

    Show how you manage it.

    Have a fix-it strategy. For example, if you struggle with remembering product details so you track them in their phone or side notebook, that's okay, share that with them. That shows that you've got commitment to solving that problem and addressing it.


    • Be authentic - don’t make up strengths that you think the employer wants to hear.
    • Tell a story about a work experience.
    • Be sure the strengths you share are aligned to the role you want.

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